UX Challenge Double Opt-in
Day 8: Double Opt-in
Scenario: You have a car wash business, and throughout the shop while customers wait for their car you have signage that prompts them to subscribe to text messages to receive coupons and access their membership number on their phone. They text “CARWASH” to your number to start a conversation.
Challenge: Write the first message the user will see.
Requirements: 1 message, 160 character limit. Must include a reply prompt (eg: reply YES) and an unsubscribe. No images or links.
What we’re looking for: We need to “double opt” this person in to receive text messages from your business. It’s the law.
When they text the keyword to your number, they will receive a text message asking them to confirm they want to subscribe to receive text messages, and that they can reply “STOP” to opt out.
Think of ways to concisely convince them that what you’re offering is valuable, while still including the required instructions on how to opt-in or decline.