UX Challenge Abandoned Cart Re-Engagement
Day 7: Abandoned Cart Re-Engagement
Scenario: A user was shopping at your online jewelry store and added multiple items to their cart, but hasn’t completed the purchase and it’s been 20 hours. They have opted-in to receive messages from your business, so you can send messages directly to them via SMS.
Challenge: Write an abandoned cart re-engagement message attempting to get the user back to your site to purchase their cart items.
Requirements: 1 message, 200 character limit.
What we’re looking for: Re-engagements must walk a fine line—the ideal message should be both promotional and useful all at the same time.
You don’t want to turn people off by being too pushy, but you also want to convince them of the value they’re missing out on by not completing their transaction.