What’s An Irresistible Offer?
How to create an irresistible offer for your true fans
I’m a Google Local Guide with 19+ million photo views of restaurants, pubs, bars, and art galleries since 2018 and a co-producer of 40+ live events at some of these locations. The Google Local Guide event photos provided an unexpected free bonus for these venues. These photos helped to create an irresistible offer from The Art Party for the managers of event spaces. Other Google Local Guides also earn points by contributing content to Google Maps. Score a place with ratings, describe your experience with reviews, share photographs and videos, provide insights with answers, respond to questions about a place, update information with place edits, add missing places, or verify the information by checking facts.
1. Know your ideal customer
Defining your ideal fan is important for creatives and changemakers. Once you know your ideal fans, you can effectively reach them. To market to your customer avatar, you must empathize with them by identifying with their situation and pain. Your message must appeal to wants and not just needs.
Have a complete and accurate understanding of who your customers (true fans) are. Take a look at them from both a demographic and a psychographic perspective. Understand why they buy from you, when they buy from you, and what’s most important to them.
Download the Customer Avatar Form and complete it to gain clarity about your “true fans”.
2. Identify the key problem
What’s the biggest and most pressing problem that your ideal customer is facing? What pains are they experiencing and what emotions do they want to feel? Your opt-in will be part of the solution. For example, if your customers feel like they are out of control and ignorant financially about cryptocurrencies and NFTs, create an offer that helps them feel more in control and informed.
The most effective irresistible offers are the ones that leverage multiple pricing or value strategies, called creating an “offer stack”. An irresistible offer is a good deal stacked on top of another good deal.
Here are a few of those strategies and a video on offer creation:
> Attention-Grabbing Risk Reversal
> Discounting Correctly
There are dozens of different ways that you can offer value. A free report is one example of a common opt-in offer. It’s accessible, not too long or short, and easy to brand. However, go a step further and offer something different from everyone else.
Lead magnet examples include ebooks, product samples, training videos, templates, quizzes, case studies, checklists, coupons, Facebook Lives, and webinars.
This guide is a lead magnet about The Art Party Facebook Group. Our fans are community-minded and support impact. A tribe is a social group largely based on kinship. It is being around people like you whom you can connect and feel at home with.
Choose your delivery model to solve key problem
Example for consultants, coaches, freelancers, service providers, and solopreneurs to generate $10,000 in monthly revenue:
|Services||DFY Services||$5,000 / mo||Monthly||2||$10,000|
|1 to 1||DWY Services||$2000||One-time||5||$10,000|
|Online Learning||DIY Course||$100||One-time||100||$10,000|
|Membership||DWY Community||$100 / mo||Monthly||100||$10,000|
DFY (Done For You), DWY (Done With You), and DIY (Do It Yourself)