What Is 1000 True Fans?

1,000 True Fans With The Art Party Facebook Group

I started The Art Party Facebook Group in 2010 to promote the Main Art Drift – local small businesses supporting local visual and music artists on Main Street, Vancouver. This group of true fans grew to over 1,000 members quickly. The group now includes creators with NFTs in web 3 technology. True fans are a direct source of your income and your chief marketing force for ordinary fans. It has never been easier to gather 1,000 true fans around a creator, and never easier to keep them near.

In 2020, The Art Party collaborated with the Digital IMPACT Festival with a reach of 1.7 million views from over 250,000 unique visitors! That was achieved partially through the principle of “1,000 True Fans”. There were over 100 artists (DJs, musicians, visual artists and performers) and 50 workshop leaders, each with their own fan base. We also had partnerships with other non-profits and sponsors with large audiences.

How Do You Find, Attract And Grow Your True Fans

In 2008, Kevin Kelly, Wired editor wrote an essay called “1,000 True Fans,” predicting the internet would allow people to make a living off their creations, whether you’re an artist, musician, author, or entrepreneur: “A True Fan is someone who will purchase anything and everything you produce. You don’t need to become famous. Just get 1,000 people to spend $100 dollars a year to earn a reasonable living.” Kevin’s advice is to focus on values and lifestyles to attract your 1,000 true fans. To make a living with a micro niche, as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only 1,000 true fans.

Summary of 1,000 True Fans by Kevin Kelly

There are only 3 things you need to make money online:

> Know who is your target audience aka 1000 true fans

> Ask your target audience to subscribe with a lead magnet

> Attract your target audience with an irresistible offer

Download the Customer Avatar Form and complete it to gain clarity about your “true fans”.

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