I started The Art Party Facebook Group in 2010 to promote the Main Art Drift – local small businesses supporting local visual and music artists on Main Street, Vancouver. This group of true fans grew to over 1,000 members quickly. The group now includes creators with NFTs in Web 3.0 technology. True fans are a direct source of your income and your chief marketing force for ordinary fans. It has never been easier to gather 1,000 true fans around a creator and keep them near.
In 2020, The Art Party collaborated with the Digital IMPACT Festival with a reach of 1.7 million views from over 250,000 unique visitors! That was achieved partially through the principle of “1,000 True Fans”. There were over 100 artists (DJs, musicians, visual artists, and performers) and 50 workshop leaders, each with their own fan base. We also had partnerships with other non-profits and sponsors with large audiences.
How do you find, attract, and grow your true fans
In 2008, Kevin Kelly, Wired editor, wrote an essay called “1,000 True Fans,” predicting the internet would allow people to make a living off their creations, whether you’re an artist, musician, author, or entrepreneur:
“A True Fan is someone who will purchase anything and everything you produce. You don’t need to become famous. Just get 1,000 people to spend $100 dollars a year to earn a reasonable living.”
Kevin’s advice is to focus on values and lifestyles to attract your 1,000 true fans. To make a living with a micro niche, as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only 1,000 true fans.
The concept of 1000 true fans can even help you turn your creations into NFTs for your true fans. This enables you to earn with your art, music, and passion as NFTs. Learn more about 1000 true fans and how NFTs can help you earn at https://theartparty.org/nft.
Summary of 1,000 true fans by Kevin Kelly
There are only 3 things you need to make money online:
