Content strategist (AEO & GEO), Vancouver
Google Local Guide Level 7, 32+ million views
Content strategist (AEO & GEO)
Liza J. Lee is a content strategist (AEO & GEO) in financial services, insurance, and tech. Financial services companies include RBC Insurance, Pacific Blue Cross, BCAA, ICBC, MBNA, HSBC, Commonwealth FX, Western Union Business Solutions, Pacific Place Group (MGA), Canada Financial (MGA), Financial Confidence, Quasar Financial, and Aerie Financial (financial planning, life insurance, health insurance, general insurance, mortgages, and real estate). Visit the landing page AEO demo at Vancouver Financial Advisors.
Google Local Guide Level 7 (GEO)
Liza is recognized for her impact to Support Local Venues, with over 32 million photo and video views of local businesses on Google Maps, Vancouver. This milestone highlights the impact and reach of our work, helping to promote local venues and their unique food, art, and music experiences.
Fun fact: She has been involved in web 3.0 since 2013, pioneering the first VR metaverse art gallery in Virtual Vancouver. She contributed to Canada’s first Bitcoin/crypto tradeshow and art show through the Bitcoin Coop at Coinfest 2014. This grassroots event, held in an 8,000 sq. ft. media hall, was unique as no fiat currency was used, and all the featured art incorporated de-circulated Canadian pennies. She also collaborated on The Art Party NFT art and music project after winning the Avanade Shark Thank Award in 2022; the project featured digital art paired with original music mixes on NFT MP4s.
TESTIMONIALS
Content strategist & writer for Avanade 2020 to 2025
“Working with Liza Lee was like having a Swiss Army knife for complex content challenges. Her unique combination of insurance advisor experience and deep content strategy expertise gave her an invaluable perspective on how content actually needs to work in the real world—not just how it looks on paper. What impressed me most about Liza was her methodical yet comprehensive approach to tackling content chaos. When faced with tangled information architectures or sprawling content ecosystems, she had this remarkable ability to dive deep, map out all the moving pieces, and create order from what seemed like impossible complexity. She didn’t just surface the problems—she systematically worked through solutions that addressed root causes, not just symptoms.
Liza brings a rare combination of content operations savvy and technical writing expertise that made her indispensable on challenging projects. Her background in insurance gave her a keen eye for precision and process, which translated beautifully into her content work. She understood that good content strategy isn’t just about messaging—it’s about creating systems that actually function under pressure. Above all, Liza is doggedly determined to deliver the best possible outcomes. She doesn’t settle for “good enough” when she knows there’s a better way forward. That persistence, combined with her analytical mindset and deep subject matter expertise, makes her exactly the kind of content professional every team needs when the stakes are high.
Any organization working through complex content transformation would be fortunate to have Liza’s strategic thinking and relentless pursuit of excellence.”
Scott Pierce, Global Content Lead | Content Design, Experience Design, Avanade
Generative AI & LLM writer 2023
“Liza was a fabulous addition to the Generative AI Large Language Model development project. She came on board my team as a long-form Prompt and Completion Author/Engineer. She excelled at that role. Her learning and understanding of prompt and completion types were fast and thorough. She seemed always to get it. If she didn’t, she’d always ask for clarification. And I knew it was a valid and poignant question I should address thoughtfully. Because if Liza needed clarification, it was probably something I missed, and everyone needed clarification!
She was also great at adapting and adjusting to the many pivots the project threw at us. There were many. And Liza consistently met or exceeded daily P&C quotas—and did so at a very high quality. Editing her work was a breeze because there was rarely much wrong with it.
After that, she transitioned seamlessly into a Prompt and Completion Revision and Editing role, where she excelled equally as well. She was driven to elevate prompt and completion quality and always met or exceeded our challenging quotas.”
Norman Chad Brussé, Copy Lead, Accenture Song
Copywriter & UX writer 2023
“Liza was the senior copywriter and UX writer for an app project we worked on at Accenture Song. Her insights regarding social community engagement on the project were extremely valuable and made a huge difference in our final solutions. She provided quick and timely edits to change requests from stakeholders. Due to tight project schedules, she regularly helped my team and me with making the updates directly on Figma designs to help alleviate the volume of edits on a daily basis, which demonstrates she is a team player.
Her calm and collected personality and ideas bring a ton of value to the project. She is a strong asset on any project or client work. I’d be pleased to work with her again on another project and recommend her skills to anyone.”
Deepak Kumar, Experience Design Manager, Accenture Song
Copyeditor for Accenture Utilities 2022 to 2023
“As a project manager for various IIJA grant application development efforts, I have worked with Liza multiple times and she has always been a valuable resource and our go-to copyeditor over several months to support our projects. She is attentive to timelines, delivers high-quality documents, and responds quickly to constant change requests from various stakeholders. I’d be pleased to work with her again on future grant projects with our clients.”
Deniz Oker, Manager at Accenture Strategy Utilities | Wharton MBA
NFT roadmap & web 3.0 2022
“Meet Liza, a content designer from AvanadeXD Studios, who won the Avanade Shark Tank Award for her work on the NFT roadmap project. She has supported local artists through The Art Party NFT roadmap project and had unique collaborations with Avanade interns in multiple assignments.
Liza has made a difference in many people’s lives by using her skills as a content designer. She can create beautiful art with her talents as a content designer, which has helped her connect with her community members in a new way. Her work has been seen by many folks worldwide, allowing them to get involved in their communities by supporting local artists through their artwork. especially in the future state of digital currencies and NFTs.”
Tridz Bannerjee, Design Strategy, UX Design & Workshop Facilitation (LUMA Certification)
IMPACT Festival with VR 2020
“Liza is a brilliant marketer who gets things done! She leverages her extensive network and wide-ranging experience to make a tremendous impact. Working with Liza for Digital Impact Festival was an honour and I’m grateful for the value she continually creates for us.”
Jimi (James) Cohen, Co-founder, IMPACT Festival
Coinfest (Crypto) conferences 2014-2017
“Liza Lee is a tenacious marketer who is good at sticking to an organized process. She also likes to contribute to good causes, such as our nonprofit CoinFest conference, which she helped organize one year and promote to others.”
Andrew Wagner, Founder, Coinfest & Blockchain Gaming
Crowdfunding success workshop at the Tribe 2017
“It has been an absolute pleasure to work with Liza. She over delivered on both of the projects that she helped us on, including bringing to our fold a number of investors and media contacts that we had not considered.”
Mike Nabavi, Owner of the Tribe, Tech Accelerator