Email List-Building Online
How to build an email list online quickly and easily
I’m getting a refresher on email list-building, email marketing, and email copywriting as part of my training plan for 2023. This will help the Web 3.0 NFT campaign for The Art Party. I have previously worked on Oracle Eloqua, HubSpot, and Microsoft Dynamics 365 CRM, but these are enterprise and corporate software solutions and are not relevant for a solopreneur or individual. However, some basics, such as knowing your ideal customer, creating value, and best emailing practices, apply to all email list-building activities.
Start with email list-building training
Email list-building can bring thousands of new subscribers in a few short months. Even if you start with only 5,000 subscribers, if your list trusts, knows, and likes you and your products, that is much better than a purchased list of low-quality leads 10 times the size. With a high-quality list, you can contact them repeatedly; if you treat them right, your subscribers can be a goldmine.
Create a lead generation system by adding email signup. MailChimp and MailerLite are examples of Email Service Providers (ESPs) with mobile-friendly email templates that make emails look good on any device. You can choose from professionally designed templates or create your own. By having an opt-in form, you’ll be able to grow your list online. In addition, you’ll be able to see the results of your email campaign, including the rate open and how it performed against industry standards.
Know your ideal customer
First, have a complete and accurate understanding of who your customers are. Then, look at them from both a demographic and a psychographic perspective. Then, understand why they buy from you when they buy from you and what’s most important to them.
For example, internet marketing home business opportunity prospects look for ways to make money online quickly and easily with idiot-proof done-for-you systems.
Identify the key problem
What’s the biggest and most pressing problem that your ideal customer is facing? What pains are they experiencing, and what emotions do they want to feel? Your opt-in will be part of the solution. For example, if your customer feels out of control financially, you might create an opt-in offer that helps them feel more in control.
For example, it could be a software system providing free training and email list building for internet marketing home business opportunity prospects.
Create your value
There are dozens of different ways that you can offer value. A free report is one example of a common opt-in offer. It’s accessible, not too long or short, and easy to brand. Also, consider offering something a bit different from everyone else. You want to create a value proposition to motivate visitors to become confirmed subscribers. Your goal is to position yourself within your market and stand out by offering something of distinct value they can’t find anywhere else.
For example, offer a bonus free training with online coaching in the internet marketing home business opportunity market.
What are the best practices for emailing?
While you may not think about the formatting or subject line of an email you send to a friend, email marketing requires much more consideration. Everything from when you send your email to the devices on which your email could be opened matters. Your goal with every email is to generate more leads and make crafting a marketing email easier.
Components of a successful email list-building campaign include:
- The copy of your email is consistent with your voice for only one topic.
- Choose eye-catching, relevant, and optimized images for all devices.
- Your CTAs lead to relevant offers and stand out in the email.
- Optimize your emails for mobile, as over half of all emails are opened on these devices.
- Write every email like you’re sending it to a friend with a personable and familiar tone.
- Use clear, actionable, and personalized content consistent throughout the email.
Give away a free online course
Provide visitors with a weekly training lesson or tutorial on common problems in your market. Each week you can set your autoresponder to deliver new editions automatically.
If you’re unsure how to populate your autoresponder with content, join an email list-building training system. This training system is suitable for solopreneurs and individuals to learn email list-building, email marketing, and email copywriting.